Digital Marketing training in kochi

Digital / Internet Marketing Training in Kochi, Kerala.

The course focuses on teaching the skills required to a brand in today's digital age. Our faculty members are here to provide you with a high-quality learning experience both online and offline which makes you capable of overcoming the marketing challenges in the current industry with our Digital Marketing course in Kochi. With our course, any individual can build a career in Digital Marketing and become a successful Digital Marketer with STEPS Kochi. We make sure that we provide you with the best in class offline and online Digital marketing training in Kochi.

Why Digital Marketing is so important and why should you take up this training?

Learn from the leaders of Digital Marketing training in Kochi (SEO, PPC, Social media- Facebook, LinkedIn, Twitter, Mobile, Ecommerce Marketing) from Kerala's No.1 training institutes/classes.

  • Digital Marketing strategy helps reach out to a large audience all within a small investment.
  • Digital Marketing helps to build brand reputation.
  • Digital Marketing is Important to market/establish your business online.
  • Digital marketing in business helps generate higher revenues.

Digital Marketing Trends

  • 100%
  • 80%
  • 60%
  • 40%
  • 20%
  • 0%
  • 92

    Content Marketing
  • 33
  • 64
    social media
  • 44

Who can attend Digital Marketing Training Course?

  • Students
  • Entrepreneurs
  • Unemployed
  • Housewives
  • Retired people
  • Freelancers
  • HR Professionals
  • Sales and Marketing Professionals
  • Business Heads and Website Owners

What makes STEPS, the best Digital Marketing training institute in Kochi (Cochin)?

  • Virtual & tech-equipped classrooms at an IT Park Environment
  • Brainstorming practical sessions in real-time environment
  • Interactive Q and A sessions
  • Industrial case studies
  • Research based digital marketing training program
  • Highly comprehensive curriculum with live instructors - led sessions
  • Industry experts and experienced professionals as digital marketing trainers
  • Dedicated team providing job assistance and interview scheduling

Where should you learn the Digital Marketing course in Kochi (Cochin)?

When it comes to the Digital Marketing course in Kochi, it is important to get trained live from the industry experts. We are here to provide you with the best Digital Marketing training in Ernakulam focusing on what you will need to achieve your career in Digital marketing

  • Two decades of industry expertise.
  • Offering training with the live DM team
  • 14+ Years of training experience.


  • Digital Marketing Trainee
  • Digital Marketing Executive
  • Digital Marketing Specialist
  • Digital Marketing Lead

Digital Marketing Course Modules:

Search Engine Optimization (SEO) Training in Kochi

  • What is SEO?
  • Website Audit
  • Meta tag, Content Optimization
  • Website & URL Structure Optimization
  • Image Optimization, URL Canonicalization
  • Inbound-Outbound links
  • Robots, Sitemap file creation
  • Mobile compatibility
  • Google Analytics, Webmasters tool setup
  • Link Building, Banner Exchange etc.
  • Google Places/Maps/Profile Submissions
  • Blog submission/Promotion, Press Release
  • Rich media Submissions, Q&A participation
  • Forum Participation / Community Discussion
  • Content Outreach, Community Building
  • Viral Marketing, Blog Commenting

Pay Per Click (PPC) Advertising Training at Kochi, Kerala

  • Understanding inorganic search results
  • Introduction to Google adwords & PPC advertising
  • Google Adwords Overview
  • Setting up Google adwords account
  • Understanding Quality Score
  • Understanding CTR
  • Understanding keywords
  • Understanding Google Keyword Planner
  • Adwords account structure
  • Understanding Campaigns, Ads, Adgroups
  • Difference between search & display campaign
  • Understanding Adwords Algorithm
  • Understanding bids, scheduling, ad-extensions
  • Search & display Campaigns
  • Video & shopping Campaigns
  • Remarketing

Web Analytics Training at Cochin (Kochi), Kerala

  • Introduction to Google analytics
  • Understanding account structure
  • Understanding analytics insights
  • Know about bounce rate and exit rate
  • Understanding goals and conversions
  • Monitoring traffic Sources
  • Monitoring traffic Behavior
  • Understanding cookie tracking
  • How to set up analytics account
  • How to add analytics code in website
  • How to setup goals and funnels
  • Understanding bounce, bounce rate and exit rate
  • How to integrate adwords and analytics account
  • Integrating adwords & analytics
  • Campaign performance measurement
  • Monitoring traffic

Mobile Marketing
Training in Kochi

  • Understanding Mobile Devices
  • Fundamentals of mobile marketing
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Creating mobile website
  • Advertising on mobile (App & Web)
  • Targeting ads on Apps
  • Content Marketing on mobile
  • Targeting ads via location

Social Media Marketing (SMM)
Training in Kochi (Cochin)

  • What is social media?
  • Creating profile, business page and FB Ad campaign
  • Fans engagement, Targeting ad campaign
  • Payment module- CPC vs CPM vs CPA
  • Setting up conversion tracking
  • Facebook marketing, advertising
  • Twitter Marketing, advertising
  • LinkedIn, Pinterest Marketing
  • Video Marketing

Online Display Advertising
Training in Kochi

  • What is online advertising?
  • Display Advertising
  • Banner ads, Rich Media ads
  • Pop ups and Pop under ads
  • Contextual advertising
  • Types of Online Advertising
  • What are Payment Modules?
  • Tracking & Measuring ROI of online advertisement
  • Different Online advertising platforms